May 16, 2013 Leave a comment
Did you know many US schools have rules and restrictions around the usage of sunscreen? If not, you’re not alone. According a survey conducted by ORC International on behalf of Merck Consumer Care (March, 2013), nearly two-thirds of Americans do not know about these restrictions, which are in place because sunscreen is an over-the-counter drug.
Coppertone® is reacting to these findings by sponsoring a parent education program. This spring Kaleidoscope is distributing 500,000 custom publications to parents of elementary school children for Coppertone. The “Making the Sunscreen Grade” publication features information about how parents can help children develop lifelong sun safety habits, including those that protect them from the sun during the school day.
Visit www.coppertone.com for more tips like these:
- Get the facts – Ask your school administrator for more information on your district’s policy around sunscreen and what (if any) sun protection methods are permitted. Policies can differ, so you may want to ask if sunscreen, hats or sunglasses are allowed during outdoor activities and if any permission is necessary.
- Take action – Some schools only allow sunscreen usage with written permission from a child’s parent and/or physician. Ask your school administrator and/or your child’s pediatrician for guidance and make sure to get a doctor’s note, if necessary. You can work with your school to craft a sunscreen-reapplication program, keeping in mind that sunscreen must be kept out of the reach of children.
- Be prepared – Sun sense begins at home. Dress your kids in sun-protective clothing and make sunscreen application part of your morning ritual before your kids go outside and go to school.
- Talk to your kids – Remind your kids to practice sun-savvy behaviors at school, such as seeking shade and drinking plenty of water during recess and other outdoor activities.
- Stay connected – Creating a sun-smart school environment should include partnering with parents, teachers, school nurses, and administrators. In some cases, simply initiating a conversation to learn more about sun protection may remind others of its importance. Consider it a potential topic for your next PTA meeting.
Summer is almost here – so please be sun safe!
Caroline Adami is VP, Client Services for Kaleidoscope